The J-League says they have signed the largest broadcasting deal in Japanese sports history.
TOKYO -- Japan's professional football league has announced a
10-year, $2 billion deal with the British-based Perform Group for online
matches.
The J-League said on Wednesday it is the largest broadcasting deal in Japanese sports history.
Starting next year and running to 2026, the deal does not cover terrestrial or satellite television.
Every
game of the J-League's three divisions, including the J1 championship
playoffs, will be streamed live on DAZN, Perform Group's online sports
content platform set to be introduced in Japan this summer.
Nippon Telegraph and Telephone Corp. (NTT) will assist in the installation of wireless internet services at J-League venues.
The
J-League says it plans to use the money from the deal to improve its
marketing, build football-only stadiums and increase its presence
throughout Asia.
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