Fifa president, Gianni Infantino
FIFA, which has struggled to find
commercial partners since it was battered by a corruption scandal last
year, named a Russian bank as its first regional World Cup sponsor.
The global soccer body on Monday said
Alfa Bank would “activate sponsorship initiatives” around the 2018 World
Cup, which is being hosted by Russia.
FIFA said that, under a new commercial
strategy for the World Cup, up to four packages were being offered for
regional sponsors in each of the five regions.
It listed the regions as Europe, North America, South America, Middle East and Africa, and Asia.
It said there was a growing interest in the approach.
FIFA was thrown into turmoil last year
after criminal investigations were launched into the sport in the U. S.,
where several dozen former soccer officials have been indicted, and
Switzerland.
It was also forced to reform its bidding
process after a December 2010 vote awarded the 2018 and 2022
tournaments to Russia and Qatar respectively.
Gianni Infantino was elected to the FIFA
presidency in February after promising greater funding for FIFA’s 211
member associations during his campaign.
He said increasing sponsorship revenue would be a priority for his presidency.
FIFA sources have said the federation
faces a shortfall of about 500 dollars million in its predictions if it
fails to reach sponsorship revenue targets.
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