Pele attends a photocall for auction: The Collection presented by Julien's Auctions at the Mall Galleries in London.
A special replica World Cup
trophy presented to world football icon Pele fetched £395,000 (500,000
euros, $570,000) at an auction of his personal memorabilia in London.
Two of the 75-year-old Brazil legend's three World Cup winners medals
also went under the hammer selling for well over their estimated price
going for a collective price of £340,000 on the second day of the three
day sale held in London, on Wednesday.
However, the Jules Rimet trophy was the most expensive individual lot
with Swiss watchmaking giant Hublot timing their final bid perfectly
for an item which had been figured to fetch between £281,000 to
£450,000.
It had been made for him after Brazil's third World Cup victory in 1970 in Mexico.
"We are very pleased with the result of the Cup," Darren Julien, Chief Executive of Julien's auctions said.
Pele's medal from his first World Cup victory in 1958 when he was
just a teenager sold for £200,000 at least £60,000 more than its
estimated price tag.
The other one of the two sold on Wednesday -- from the 1962 World Cup win in Chile -- reached £140,000.
The first day of the auction on Tuesday hadn't featured such lucrative returns.
However, his pair of football boots he sported in the film Escape To
Victory -- which featured actors of the calibre of Michael Caine mixed
in with footballers like Pele and England's World Cup winning skipper
Bobby Moore – engineered enough excitement and went for just over £8000.
A portion of the proceeds from the sale will go to help Pequeno
Principe, the largest children's hospital in Brazil, which Pele said was
close to his heart.
Born Edson Arantes do Nascimento, Pele is held by many as being the greatest footballer in history.
He scored 1,281 goals in 1,363 matches, appeared 91 times for Brazil
between 1957 and 1971 and played his club football for Brazil's FC
Santos as well as the New York Cosmos.
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